Why We Feed Raw
The right food for them.The right choice for smart pet owners.
The right food for them.The right choice for smart pet parents.
It's Time to Do Better.
Since kibble was invented in 1956, we have seen a drastic and continued increase of disease in our pets — chronic degenerative diseases; auto-immune diseases; allergies; kidney, pancreatic, and liver diseases; cancer, and more. Experts believe these diseases are directly related to eating a processed diet that is species-inappropriate.Kibble
Designed for mass production
Feed-grade ingredients
Rendered Proteins
Carb-heavy fillers
Nutrients lost to ultra-processing
We Feed Raw
A dog's ancestral diet
USDA human-grade meat
Raw for optimal digestibility
No grains or fillers
Nutrient-dense and protein-rich
Expecting a dog to live a healthy, happy, disease-free life on only kibble is like thinking a person can live a healthy, happy, disease-free life on only fast food.
The healthiest food for your dog is raw
KIBBLEKibble is usually cooked in heats of excess of 212 degrees F, thereby destroying all the essential elements and making it harder on a canine's digestive system. Kibble pet food manufacturers add these elements back in, usually by spraying them on after the process. Many vitamins and minerals are depleted after being paired with so many preservatives in kibble.
COOKEDFresh, cooked food is not bad food (and it's certainly better than kibble), but with raw, you're feeding food in its most digestible state. For dogs, cooking the food alters its makeup, causing essential nutrients and enzymes to become less bioavailable.Put simply: with cooked foods, your dog has to work harder to get the nutrients he needs.
RAWDogs have short, simple digestive tracts, a high level of hydrochloric acid in their stomachs, hinged jaws, and pointy teeth — they are anatomically designed to derive their nutrients from raw animal protein, bones, and fat. People who switch their pets from a highly processed kibble diet to a diet that closely duplicates what dogs ate in the wild — a natural, raw dog food diet — will often see positive results within just a couple of weeks. Over time, the health benefits can be life-changing and long-lasting.
The stats speak
We polled our customers and this is what they had to say.
96%
Said their dogs had smaller, firmer, less smelly poops.86%
Said their dogs showed more mealtime excitement.88%
Said their dogs' skin and coat got healthier.Is raw food safe?
A balanced raw diet for dogs made from high-quality meats is the healthiest option for your pet, but it's important to remember that a proper raw diet is more than just ground hamburger meat from the grocery store.The right ratios of muscle meat, organ meat, and bone, as well as the correct levels of vitamins and minerals, are critical to getting a raw diet right.Our PhD nutritionist-formulated meals are complete + balanced right out of the pack and comply with AAFCO recommendations for dogs of all life stages.
Quality and safety are our top priorities, which is why all of our food goes through HPP (high-pressure processing). HPP is an all-natural technology that employs ultra-high water pressure to neutralize food-borne pathogens such as Listeria, E. Coli, and Salmonella.Because this process uses pressure rather than heat, the nutritional value of the food is not affected. This way you can be confident you're feeding your pet fresh, nutritious raw foods as safely as possible.
We're in it for the tail wags.